Reflecting on 2024 & Looking Ahead to 2025 | Aviation Marketing Insights

Welcome to our annual year-in-review webinar! I’m Paula Williams, founder of ABCI, and I’m thrilled to be joined by our talented team members: Muhammad Ali Memon, Angel Duliguez, Stella Bouldin, and Shannon Dousharm. Together, we’re diving into the biggest lessons, challenges, and triumphs of 2024 while sharing our vision for 2025.

🔍 In this session, we explore:

• The Top 5 aviation headlines of 2024 and their impact on our industry.
• Lessons learned about technology, including the highs and lows of integrating AI tools like ChatGPT into aviation marketing.
• Expanding into new markets, including exciting opportunities in Southeast Asia.
• The growing importance of personal branding in aviation and how ABCI is helping clients build their reputation and visibility.
• Insights on building a resilient virtual team and fostering international collaboration.

💬 This candid conversation highlights the incredible progress we’ve made as a team, how we’re growing alongside our clients, and what’s next for ABCI in 2025.

Timestamps:

0:00:00 – Welcome & intro: Reflecting on 2024 with the ABCI team.

0:00:40 – Top 5 aviation trends of 2024: Business jets, SAF, urban air mobility, and more.

0:04:09 – Opportunities in Southeast Asia: ABCI’s unexpected journey into new markets.

0:07:06 – The power of consistency: Key lessons from a year of growth.

0:13:00 – Lessons from AI: How ChatGPT became part of the team.

0:17:34 – The value of a diverse, international virtual team.

0:29:39 – How virtual work environments boost productivity.

0:36:16 – The rise of personal branding: Why it’s essential for aviation professionals.

0:42:29 – Supporting clients through new skills and opportunities.

✨ Special thanks to our team and clients who’ve made this year extraordinary. Your trust and collaboration inspire us