Prospecting—it’s the one thing that every business needs, but few people truly enjoy. Whether you’re a seasoned sales professional or just getting started, chances are you’ve had moments where you dreaded making that next call or sending that next message. In aviation, where relationships last decades and deals can take years to close, prospecting isn’t about pushing for a sale—it’s about building connections that matter. In this session, we dive into our takeaways from Fanatical Prospecting, sharing practical insights, personal experiences, and industry-specific strategies for making prospecting work in aviation. Stick around—you might just pick up the one idea that transforms your approach!