The most popular aviation social media marketing venues for aviation decision makers are LinkedIn and Facebook, although there are small specialized groups on other channels – aircraft maintenance folks on Instagram, for example. And if YouTube is considered a social channel (which it is, by some experts.)
While traditional aviation marketing demands magazine advertising, trade shows and direct mail; we recommend supplementing these items with social media products.
We also love the fact that most digital marketing offers very granular targeting and very fast and detailed reporting, making social media an ideal venue for testing advertising concepts.
Social media and aviation hashtags are great for promoting aviation products, services and events.