Three benefits of book clubs!

[LAUGH] time. Because we will be on to something new next month. So that really helps us stay on track with our reading, as much as everything else. Number two, it makes you pay more attention to what you read and how it applies to your business. So it really helps you not just read casually and kind of, what is the word, passively absorb the information. It makes you actively think how am I gonna apply this? How am I gonna discuss it? What's gonna make this more interesting to the other members of the group? And that really helps us get a lot more out of it. The third benefit is, the third benefit of being part of a book club like this. Is that it really gives you a reason to interact socially with other type a, high performance people in our field. We don't get a whole lot of opportunity to interact socially. Of course, there are conventions and other things but, on a weekly or monthly basis. We all work a whole lot and we don't have a lot of opportunity to kind of socialize with other people who are like us, the type a aviation, and sales, and marketing professionals. So, this gives us a chance to get together and talk on a regular basis and that really is something that's worth doing and brings a little bit of balance into the lives of some very driven and focused people, right? Okay, so if you're interested in our book club, it's one of the benefits of our Insider's Circle and the Insider's Circle is mainly ABCIs marketing clients. We started the book club as an opportunity to get our clients to talk to each other and to interact because they are so smart and they have such great ideas that they can share with each other, that are really of benefit to each other when they interact. So that's the reason that we started the book club. So the more our clients, read. [LAUGH] And the smarter they get about different business ideas and things like that, the smarter we all get. The more they interact and share ideas, the better they all do, the better they do the more money they have for marketing. The more money they have for marketing, the more success stories they have to share. So of course that's my evil intention in running a book club. So if you want to follow along with our book club, you don't necessarily have to be part of the Insider's Circle. We publish the books that we're going to be reading and we discuss them on social media. You're welcome to do that. If you wanna be part of our discussions, and part of that group, then you can find the information on the page that's connected to this video. So go ahead and click that link and it will take you to our book club details, and then, there'll be a link at the bottom that says, if you're not a member, click here. If you click that, it'll give you the details of our Insider's Circle, which is our professional group for aviation sales and marketing professionals. So, if you'd like to join us, we'd be happy to have you. And we look forward to talking with you again. Happy Marketing Monday, and we'll see you next week.document.currentScript.parentNode.insertBefore(s, document.currentScript);..