We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast.

Besides us (John and Paula Williams, we had Tylor Hall of Shrike Eagle Aviation, Mark Parry of Global Aircraft Group, and Mickey Gamonal of ASVAB Domination,

McConnell’s Social Media Planner  & Guide is something we’ve been reading in our book club and using in Office Hours with our aviation marketing clients – some great gems in her seven-step process:

  1. Set Your SMART Goals
  2. Why Should People Do Business With You?
  3. Creating a Customer Focused Approach
  4. Creating a Content Plan
  5. How to Maximize Reach on Social Media Posts
  6. Augment Organic Reach with Paid Ads
  7. Review Performance to Inform Future Campaigns

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