Book Club Discussion – the AI Marketing Canvas

• How do we use AI to improve our marketing?
• What are some of the ways our competitors are using it?
• Isn’t AI just for big companies like Google and Amazon?
• Do AI tools and methods actually provide results?
• What is the pathway for incorporating AI tools so we don’t get left behind?

John and I discuss these and other questions from the book:

The AI Marketing Canvas – A Five Step Roadmap to Integrating Artificial Intelligence in Marketing