Happy Wins Wednesday!
Some companies sell MORE than one product or service.
This can make marketing pretty complex, since they have two or even more products or service lines – it’s almost like working for three or even four different companies.
This creates some complexity.
Two of ABCI’s clients have FOUR different products or services that they market at the same time.
Balancing the business needs and marketing needs of each of these products can be a challenge, but these teams have it down to a science.
The team at eTT Aviation that we work with most often are Dana Knight, Sonja Aletter and Tom LaJoie.
They do an amazing job of marketing The SkedFlex Air Ops Suite, including FCMS Flight Planning and MISA Plus their SkedFlex Vertical product for drones and UAVs.
The team at Special Services Corporation (SSC), mainly Doug Goldstrom, works with us to balance marketing and sales for
- Aircraft Maintenance
- Aircraft Management
- FBO and Fuel Sales
- Charter Sales
Keeping planes, people and equipment busy, but not TOO busy, can be a challenge as seasonal fluctuations, market changes, and equipment availability changes!
But they manage to make it work.
Our hats are off!