Another of our clients, Summit Aviation, has a unique challenge. Their product is to provide a subscription service to searchable, indexed aviation regulations and publications. The government agencies that produce these regulations and publications have pretty much "cornered the market" for terms like "faa regulations," "aviation regulations," and "faa publications," so we had to think outside the box.
All of these terms are dominated, as you would expect, by sites such as http://www.faa.gov, the Federal Aviation Administrations official site. And those of related government agencies.
Google Search Results for "FAA Publications Searchable"
It takes diligent work to find the perfect keyword for the product or service that our client provides, and it takes more diligence and more work and (as well as some patience) to get our clients to the first page of Google. I attend professional courses every year to keep up on the changes in the search engine market and algorithms since they change so quickly.
And unlike many search engine optimization specialists, we speak the language of aviation. We know what aviation people are really looking for.
It's one of our objectives to make sure that happens within the first three months. We've found an excellent search engine ranking is one of the key success factors in getting them connected with sufficient numbers of the right types of clients and customers that can make a difference in their business.
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