Feeling camera shy or unsure how to start with video marketing in the aviation industry?
You’re not alone—and you’re not behind. In this hands-on workshop, we walk through the challenges, mindset shifts, and practical strategies for creating effective marketing videos—even if you’re new to the camera.
You’ll hear from participants at various stages in their video journey, explore real-world aviation video examples, and learn how to storyboard content that connects. Whether you’re a broker, publisher, or aviation entrepreneur, this is your go-to guide to building a sustainable and effective video strategy for your brand.
00:00 – Why Aviation Professionals Were Hesitant About Video
01:25 – The Democratization of Aviation Marketing Through Video
02:00 – First Participant: Becoming a Believer in Video
04:30 – Camera Shyness and How to Overcome It
05:26 – Participant: First Video Scheduled, Needs Direction
06:26 – Examples of Industry Video Pioneers
08:11 – Participant: Wanting to Learn Storytelling Techniques
10:07 – Participant: Driving Web Traffic with Video
12:00 – Using B-Roll and Voiceovers Effectively
13:42 – Workshop Goals: Strategy, Storyboards, and Collaboration
14:55 – Key Takeaway: Show Rather Than Tell
16:15 – Using Video at Every Stage of the Sales Cycle
18:00 – Boosting Email Engagement with Video Thumbnails
18:30 – Building Authority and Familiarity Through Consistent Video
19:08 – Using Video to Handle Objections and Follow-ups
20:10 – Start Where Your Sales Process Needs the Most Help
21:04 – Quick-Start Video Ideas for Brokers and Publishers
23:10 – Shorter Videos Are Better for SEO and Visibility
24:10 – The Problem–Solution–Call to Action Structure
26:06 – Hooking Viewers in the First 45 Seconds
27:20 – Storyboarding a Real Conversation Opener
29:55 – Tips for Structuring a Sales Story with Impact
33:01 – Creating Video Without Being on Camera
35:34 – Recession Story: Why Marketing When Others Pull Back Works
38:55 – Build Short Videos First to Grow Comfort and Audience
40:13 – Real Aviation Stories Build Trust and Engagement
42:04 – Building an Efficient and Cost-Effective Shoot Plan
44:27 – Audio Quality Matters More Than Video Quality
46:50 – Maximize Every Video Asset You Create
48:39 – Strategic Location Planning for Shoots
50:28 – When to Hire a Professional Videographer
51:41 – Efficient Editing: Combining Storyboarding with AI
53:44 – Review AI Clips for Polish and Quality
55:12 – Customize for Each Channel: YouTube, Social, Website
56:45 – Link Videos to Your Strongest Marketing Assets
57:46 – Analyze Performance: Impressions, View Time, More
59:19 – Publish on Your Website First for IP Protection
1:00:11 – Final Thoughts and Thank You
