The annoying thing about interruption marketing is that it requires a screaming headline or a shocking claim to make you actually stop driving down the road listening to the radio to pull over and write down a phone number. Or stop reading the story in the magazine you were in the middle of and pull out a cell phone. Or stop reading your email and click a link or go to a web site.
The Aviation Blog - Who, why, and how! You've heard that blogging is a great way to market your [...]
Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.
"Could you have a look at our website? We've spent a lot of money on an expensive designer. I just [...]
People ask us about Twitter marketing for aviation, and Twitter PR for aviation. You don't need to have a catastrophic [...]
It's very important for ABCI to get our Search Engine Optimization clients' web sites to the first page of Google [...]
Books for the Dan Kennedy Workshop I make it a point to go to a couple of educational [...]
Thanks to everyone who responded to our survey in April - we use this information to adjust our product and [...]
Business to Business (B to B) marketing is looking up, according to one article. But companies are still very cautious [...]
A case study is often a great first project to get to know ABCI. We do the research, conduct the interviews, and produce a draft and complete the revisions for a polished document, usually for under $3000 and often have the project completed in less than a week
Google search results for "Jet Photography" - not an easy term, there's lots of competition out there. Our client Taylor Greenwood is #4 today. Of course these results vary daily and regionally, but we're happy. :-)
By pinpointing the issues with your website, we help you focus your efforts to make the biggest improvements in the amount of traffic your site receives and the number of sales it makes. Let's get started on your site audit today!
Have you offered a product or service for free? As a trial or marketing strategy? How did it work for you?
For the past few months, I have been offering a free consultation to any aviation company that simply asks for [...]
It's great when a marketing person actually has the opportunity to be involved in pricing strategy.
So, how do you get these smart, discriminating customers to “fall in love” with your product or service? You take your time. You make information available and convenient, and you put together a long-term, sustained marketing plan that brings you to the front of their mind on a regular basis without making a pest of yourself.
Social Media Marketing has been touted as everything from “free advertising” to “a public relations nightmare.” What’s the reality?
Specializing in seamless Inventory and Business Management using Web 2.0 Technology
I recently received a New Client Questionnaire that was extraordinary. Of course, most of them are extraordinary. Only people who [...]
Anyone who has ever been stopped in his tracks by a gorgeous photograph of an aircraft in a magazine or a banner at a convention understands the power of visual images in aviation marketing.