"guerilla marketing" | Aviation Marketing by ABCI

Interdependent Marketing Strategies for Aviation Business Owners

Paula Williams2018-09-05T07:42:27+00:00

Collaboration doesn't come naturally to many business owners. Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as "lone ranger" figures that are keeping the cash flowing in and the bill collectors at bay.

Interdependent Marketing Strategies for Aviation Business OwnersPaula Williams2018-09-05T07:42:27+00:00

Marketing is a test of courage.

Paula Williams2020-05-12T05:45:08+00:00

How brave are you? If you have an ownership position in your company or if you FEEL an ownership for [...]

Marketing is a test of courage.Paula Williams2020-05-12T05:45:08+00:00

Convenience is for customers – The intersection of marketing, sales and customer service

Paula Williams2018-09-05T07:42:36+00:00

Are customers getting lost in your sales process? It always amazes me how many people expect me (a [...]

Convenience is for customers – The intersection of marketing, sales and customer servicePaula Williams2018-09-05T07:42:36+00:00

Is It Possible to Sell A Product Without Spending Money on Marketing?

Paula Williams2018-09-05T07:42:37+00:00

Next in our series on the Sixteen Monumental Secrets of Guerilla Marketing Secret #6 comes as a surprise to many people: Your finances: some wise investment in marketing You've seen ads and received emails that promise "free publicity" and "free marketing." Social media consultants will tell you you can promote your products and services through social media for free.

Is It Possible to Sell A Product Without Spending Money on Marketing?Paula Williams2018-09-05T07:42:37+00:00

Twenty Marketing Weapons? Seriously?

Paula Williams2020-05-12T05:45:05+00:00

According to marketing expert Jay Levinson, it takes more weapons than the Teenage Mutant Ninja Turtles to create a [...]

Twenty Marketing Weapons? Seriously?Paula Williams2020-05-12T05:45:05+00:00

Your Secret Weapon: Commitment to Your Marketing Plan

Paula Williams2018-09-05T07:42:39+00:00

We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]

Your Secret Weapon: Commitment to Your Marketing PlanPaula Williams2018-09-05T07:42:39+00:00

Building Trust and Confidence – A Foundation of Aviation Marketing

Paula Williams2018-09-05T07:42:40+00:00

We mentioned that we would be covering some of the principles of Jay Conrad Levinson's classic Guerilla Marketing as they relate to aviation.

Building Trust and Confidence – A Foundation of Aviation MarketingPaula Williams2018-09-05T07:42:40+00:00

Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions

Paula Williams2020-05-12T05:46:35+00:00

Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.

Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four QuestionsPaula Williams2020-05-12T05:46:35+00:00

Do you like your customers?

Paula Williams2018-09-05T07:42:27+00:00

How much do you like your customers? I just got off the phone with a salesperson who doesn't seem to [...]

Do you like your customers?Paula Williams2018-09-05T07:42:27+00:00

Despite What They Tell You, It Takes Energy to Make Sales.

Paula Williams2018-09-05T07:42:36+00:00

There are many marketing "experts" out there who claim that you can make sales as easily as breathing. I actually [...]

Despite What They Tell You, It Takes Energy to Make Sales.Paula Williams2018-09-05T07:42:36+00:00

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