Making Friends with Marketing Technology
Paula Williams2024-09-06T04:23:43+00:00"We bought an expensive contact management system a couple of years ago, but nobody really knows how to use it. [...]
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Interdependent Marketing Strategies for Aviation Business Owners
Paula Williams2024-09-06T04:23:43+00:00Collaboration doesn't come naturally to many business owners. Often what made business owners successful is the fact that they put in the extra work that nobody else would do. They risk their own money, time, effort and emotional energy. They drive themselves harder than everyone else. They depend on no one but themselves, and sometimes see themselves as "lone ranger" figures that are keeping the cash flowing in and the bill collectors at bay.
Marketing is a test of courage.
Paula Williams2020-05-12T05:45:08+00:00How brave are you? If you have an ownership position in your company or if you FEEL an ownership for [...]
Convenience is for customers – The intersection of marketing, sales and customer service
Paula Williams2018-09-05T07:42:36+00:00Are customers getting lost in your sales process? It always amazes me how many people expect me (a [...]
Is It Possible to Sell A Product Without Spending Money on Marketing?
Paula Williams2018-09-05T07:42:37+00:00Next in our series on the Sixteen Monumental Secrets of Guerilla Marketing Secret #6 comes as a surprise to many people: Your finances: some wise investment in marketing You've seen ads and received emails that promise "free publicity" and "free marketing." Social media consultants will tell you you can promote your products and services through social media for free.
Twenty Marketing Weapons? Seriously?
Paula Williams2020-05-12T05:45:05+00:00According to marketing expert Jay Levinson, it takes more weapons than the Teenage Mutant Ninja Turtles to create a [...]
Your Secret Weapon: Commitment to Your Marketing Plan
Paula Williams2018-09-05T07:42:39+00:00We've been discussing Jay Conrad Levinson's classic Guerrilla Marketing and breaking down Jay's Sixteen Monumental Secrets of Guerrilla Marketing. Secret [...]
Building Trust and Confidence – A Foundation of Aviation Marketing
Paula Williams2024-09-06T04:23:42+00:00We mentioned that we would be covering some of the principles of Jay Conrad Levinson's classic Guerilla Marketing as they relate to aviation.
Ninety Percent of Aviation Marketing Fails Because It Doesn’t Answer These Four Questions
Paula Williams2020-05-12T05:46:35+00:00Ninety percent of the advertising and marketing flooding the market today (including, I'll admit it, some of mine!) fails because it fails to answer four questions.
Do you like your customers?
Paula Williams2024-09-06T04:23:42+00:00How much do you like your customers? I just got off the phone with a salesperson who doesn't seem to [...]