MRO Marketing is one of our favorite specialties – we love working with our maintenance, repair and overhaul clients, FAA Part 145 repair stations, avionics shops, completions shops and others.
What’s changed in the last couple of years since we produced a podcast episode specifically about MRO Marketing?
Three things, mainly:
- There have been a LOT of aircraft sales in the last couple of quarters.
- Parked aircraft are (finally!) getting reactivated!
- Technology upgrades have accelerated.
[embedyt] https://www.youtube.com/watch?v=VKjGrAdGCtw[/embedyt]
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Thanks for sharing this blog. Because MRO goods and services do not usually come into direct contact with the customer, it is often considered non-strategic and often receives a lower management priority from procurement. As a result, distributed purchasing decisions are made on a local or plant level, leading to a high level of information complexity and close working relationships between the buyer and their local vendor(s