[embedyt] https://www.youtube.com/watch?v=VcX-mWg5Bic[/embedyt]

We know that.

Most of us aren't doing as many transactions as the Starbucks down the street, but reviews are STILL important to us.

Online reviews help our customers make the decision to choose us - because others did and are FIVE STARS happy they worked with us.

We've often said that things our customers say about us are MUCH more credible than things we say about our own company. People are more likely to believe other customers!

But many of us are uneasy about asking for online reviews, and many of the people who we ask for reviews are excited to do it but aren't sure how, and get distracted before they get the job done.

Unless we really make it REALLY easy for them. . .

For example, don't just direct them to your Facebook page, direct them to the form for completing an online review - if you're a Facebook user, try it here:

Leave us a review on Facebook here!

https://www.facebook.com/pg/marketingforaviation/reviews

And don't just direct them to your Google Local page, send them to the form to complete a review -

https://support.google.com/business/answer/7035772?hl=en

Here are five tips for helping customers write a review of Trip Advisor

https://www.tripadvisor.com/TripAdvisorInsights/w698

And these are just a starting place. Focus on one, two or three review sites - generally the ones that you use the most for marketing in other ways.