Guerilla Marketing Secret – Patience (and a Great Marketing Funnel!)
Paula Williams2018-09-05T07:42:39+00:00This is a guerilla marketing tactic that has an even better adaptation for aviation marketing! I don’t believe in love [...]
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The Sixteen Monumental Secrets of Guerilla Marketing
Paula Williams2018-09-05T07:42:40+00:00Jay Conrad Levinson's Guerilla Marketing is now in its fourth edition. It's one of my favorite marketing books because it [...]
Book Club Discussion – Guerrilla Marketing by Jay Conrad Levinson
Paula Williams2022-01-17T21:55:36+00:00Mickey, John and I meet IN PERSON in Las Vegas and talk about classic "Guerilla Marketing" by Jay Conrad [...]
AMHF 0149 – Book Club Discussion – Marketing, a Love Story by Bernadette Jiwa
ABCI Admin2018-09-24T00:02:44+00:00John and I discuss Marketing a Love Story by Bernadette Jiwa. This tiny, but powerful book that sparks some great [...]
AMHF 0058 – What Can We Learn from Airline Marketing? An interview with Shashank Nigam
Paula Williams2021-05-30T07:21:06+00:00I was excited to compare notes with another marketing professional, but one with a very different wheelhouse - Shashank works [...]
Webinar – Aviation Marketing Technology – What’s New and What Works
Paula Williams2018-09-05T07:46:28+00:00Technology is a Great Servant but a Poor Master! There are many shiny new technologies that sales and marketing professionals [...]
Marketing Plans – The Tortoise vs. The Hare
Paula Williams2018-09-05T07:42:25+00:00Most companies, under most circumstances, don't have the need or the resources for that kind of massive media blitz. While it was successful for the circumstances we were in, most companies don't have those kinds of deadlines (or those kinds of budgets!)
Why Aviation Content Marketing Matters for Successful Marketing
Paula Williams2018-09-05T07:42:26+00:00Why is great aviation content important for successful marketing? "People just don't seem to be responding. We have Facebook, we [...]
Permission Marketing in the Aviation Industry
Paula Williams2018-09-05T07:42:26+00:00Unless you're selling snow-cones at the park on a hot day, few people will buy your product or service the first time they meet you. Sales cycles have gotten longer in recent years- especially in business to business sales, and especially in aviation, people research every purchase much more carefully. They do their homework before spending money. If you're a great company with a great product or service, this is actually good news for you in the long-term, because people are taking the time to make good decisions.
Making Friends with Marketing Technology
Paula Williams2018-09-05T07:42:27+00:00"We bought an expensive contact management system a couple of years ago, but nobody really knows how to use it. [...]