#FollowFriday – Aviation Inbound Marketing & Sketchy Prospects

Filling in the Details of Sketchy Prospects from Paula Anderson Williams

Aviation inbound marketing is very smart.  It’s a great way to attract potential customers to you, rather than spending a lot of time and money “beating the bushes” for prospects.

Inbound marketing is essentially offering something of value – a tip sheet, a video, a high-value newsletter, or an ebook, for example, in exchange for contact information. Visitors to your website might need to fill out a form with their first name and email address, for example, to sign up for something valuable that’s relevant to your topic.

The problem is, you now have a list of prospects that is somewhat sketchy.  First name and email may  not tell you much about who this person is, where he or she works, what position he or she holds, and what interests they might have.

In this video we use Google, Facebook and LinkedIn to fill in the details on a sketchy prospect, and share some statistics about why this is important.

If all you have is an email,  you’re limited to email and perhaps some very basic social media marketing.

If you can find complete information, you can do a multimedia campaign including direct mail, phone calls, and more advanced social media outreach.

It can be the difference between a .001% and 2% success rate!